VIZTEK

  • advertising
  • production
  • animation
  • marketing
  • design
Penguin Air And Plumbing phoenix

The Penguin Air
Case Study

Penguin Air and Plumbing operates in Phoenix; an extraordinarily tough place to compete in the AC Repair and Installation space.  With the highest home services contractor per-capita ratio in the United States, operating in the Valley presents unusually unique challenges.  Penguin Air & Plumbing trusted VIZTEK to completely overhaul their brand, expand revenue, and ensure they become a household name.  Within two years, Penguin Air had doubled it’s revenue with the most awarded marketing campaign in Arizona History. 

Brand Redesign
100%

Still operating with original branding assets from their founding in 2008, VIZTEK completed a totally new look for Penguin Air - complete with logos, supporting assets, and more.

Broadcast Campaign
100%

Our creative team utilized cutting-edge ``PIXAR`` quality 3D animation to bring the Penguin Air mascot to life - resulting in a truly captivating TV campaign.

Google & Bing Ads
100%

VIZTEK's oversaw a nearly $900,000 yearly PPC budget. And with continual optimization, the Penguin Air paid search campaigns achieved market-leading conversion rates.

Custom Creative
100%

No two pieces of creative are alike! Penguin Air & Plumbing enjoyed 100% custom creative accross the board. From digital banner campaigns, social media content, print assets, supporting assets, and more.

The Advertising Solutions

Paid Search
Robust Google Ad Campaigns generated high-quality and high-value leads for Penguin Air
Social Media Management
Facebook & Instagram Creative Development, Reputation Management, & Paid Amplification
Budget Planning & Strategy
Granular Advertising Budgeting & Strategy Development
Analytics & ROI Reporting
Attribution Modeling, Call Monitoring, Campaign Tracking
Media
Media Buying, Media Planning, Media Negotiation, & Guerilla Marketing
Brand Strategy
Strategic Planning, Customer Acquisition Strategy, Business Innovation, & Positioning

The Outcome

When VIZTEK was tasked with taking over Penguin Air & Plumbing’s marketing efforts in 2016, Penguin Air had experienced two consecutive low-growth years.  By 2018, VIZTEK had expanded Penguin Air’s revenue by over 100%. 

2016
6MM Yearly Revenue
2018
12MM Yearly Revenue

Thanks to this increase in revenue, Penguin Air was able to confidently expand it’s support staff, move into a state-of-the-art office, and add new services to it’s portfolio.

Within two years, Penguin Air & Plumbing had experienced a dramatic rise in both leads generated and leads booked. Where Penguin Air had once been challenged in reaching valuable AC Repair leads in the Phoenix area, after partnering with VIZTEK, they were in front of more potential customers than ever. 

Customer Growth
Over 300% Increase in Booked Leads from 2016 to 2018

Penguin Air’s extreme customer growth is attributed to both our aggressive PPC Google Ads strategy, but also VIZTEK’s supplementary marketing efforts including television, social media, print, and more.  Don’t believe us? Let us know and we’ll show you the detailed analytics. 

The complete branding and marketing campaign overhaul, executed by VIZTEK’s creative services team, quickly became the most awarded Home Services campaign in Arizona History (and a top-3 most awarded overall marketing campaign of 2018). 

American Advertising Awards
8x Trophies & Awards
Telly Awards
3x Trophies & Awards
Penguin Air And Plumbing phoenix
How We Did It

The Penguin Air TV Campaign

The Penguin Air Creative

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