Penguin Air and Plumbing operates in Phoenix; an extraordinarily tough place to compete in the AC Repair and Installation space. With the highest home services contractor per-capita ratio in the United States, operating in the Valley presents unusually unique challenges. Penguin Air & Plumbing trusted VIZTEK to completely overhaul their brand, expand revenue, and ensure they become a household name. Within two years, Penguin Air had doubled it’s revenue with the most awarded marketing campaign in Arizona History.
The Penguin Air
Still operating with original branding assets from their founding in 2008, VIZTEK completed a totally new look for Penguin Air - complete with logos, supporting assets, and more.
Our creative team utilized cutting-edge ``PIXAR`` quality 3D animation to bring the Penguin Air mascot to life - resulting in a truly captivating TV campaign.
Google & Bing Ads
VIZTEK's oversaw a nearly $900,000 yearly PPC budget. And with continual optimization, the Penguin Air paid search campaigns achieved market-leading conversion rates.
No two pieces of creative are alike! Penguin Air & Plumbing enjoyed 100% custom creative accross the board. From digital banner campaigns, social media content, print assets, supporting assets, and more.
The Advertising Solutions
When VIZTEK was tasked with taking over Penguin Air & Plumbing’s marketing efforts in 2016, Penguin Air had experienced two consecutive low-growth years. By 2018, VIZTEK had expanded Penguin Air’s revenue by over 100%.
Thanks to this increase in revenue, Penguin Air was able to confidently expand it’s support staff, move into a state-of-the-art office, and add new services to it’s portfolio.
Within two years, Penguin Air & Plumbing had experienced a dramatic rise in both leads generated and leads booked. Where Penguin Air had once been challenged in reaching valuable AC Repair leads in the Phoenix area, after partnering with VIZTEK, they were in front of more potential customers than ever.
Penguin Air’s extreme customer growth is attributed to both our aggressive PPC Google Ads strategy, but also VIZTEK’s supplementary marketing efforts including television, social media, print, and more. Don’t believe us? Let us know and we’ll show you the detailed analytics.
The complete branding and marketing campaign overhaul, executed by VIZTEK’s creative services team, quickly became the most awarded Home Services campaign in Arizona History (and a top-3 most awarded overall marketing campaign of 2018).